MEDIA COMPANIES ARE NATURALLY ONE OF THE BEST INDUSTRIES TO PARTICIPATE IN CORPORATE BARTER.
The media industry inherently has perishable inventory with a low cost of goods, thus making it well suited for trade. The incremental cost associated with providing additional media is minimal, allowing a media company to sell at higher volumes if new customer opportunities present themselves.
BizXchange is a large buyer of media inventory in nearly every category:
BizXchange provides the media to current and newly acquired clients to supplement and expand their current marketing budgets. BizXchange works very closely with media companies to ensure that current and potential “cash business” is not disrupted by protecting the market rates and existing customer and prospect pipelines.
Media companies benefit from the services of BizXchange by acquiring new customers and revenues in the form of trade credits. The trade credits can then be utilized to pay for budgeted expenditures within their business.
Examples of areas where media companies are able to offset existing budgeted cash expenditures include:
By being able to pay for expenses with incremental media sales, media companies can enjoy large cash savings as their incremental cost for providing the media is extremely low.
- Travel and entertainment
- Office equipment
- Other media to promote their business
- Promotional products
- Client incentives